The one thing that stock photographers generally struggle with is keywords! The problem is that every photographer will do it slightly differently but there are some basic rules to follow. Follow them and you will get more customers viewing and hopefully buying your images, this is very important!
Below is an example and a breakdown on how I would key word this image.
Firstly the Description...
Four adults, one with a young child are walking down a snow covered street in rural Britain. They struggle through the snow with bags of grocery shopping, as the roads are impassable.
Now the keywords...
Step one: Take out all the key words from the description...
four, adults, young, child, walking, snow, covered, street, rural, britain, struggle, bags, grocery, shopping, roads, impassable.
Step two: Add similar key words
that are in step one, including singular and plural versions...
4, men, women, female, male, toddler, baby, walks, snowy, snowing, snows, covering, streets, countryside, country, england, english, britains, struggling, bag, carrier, plastic, food, groceries, road,
Step three: Add new adjectives...
ice, icy, cold, coldest, freezing, frozen,
Step four: Put yourself in the position of someone searching that image and add any final words that represent the image and think big!
extreme, weather, conditions, winter, local, community, communities, help, helping, others, isolated, stocking, up, supplies, family, families,
You will then end up with the following keywords...
four, adults, young, child, walking, snow, covered, street, rural, britain, struggle, bags, grocery, shopping, roads, impassable, 4, men, women, female, male, toddler, baby, walks, snowy, snowing, snows, covering, streets, countryside, country, england, english, britains, struggling, bag, carrier, plastic, food, groceries, road, ice, icy, cold, coldest, freezing, frozen, extreme, weather, conditions, winter, local, community, communities, help, helping, others, isolated, stocking, up, supplies, family, families,
Remember this is how I would do it and I feel this image is now covered with most of the keywords that would be used to represent this image and used in a search. I'm sure some of you would find some other words? This is not a test!
Nick Fallowfield-Cooper